Fun, bath time fact: How often to bathe a baby is cultural. In Thailand and the Philippines, and other areas around the world where there’s a lot of humidity, for example, babies are bathed twice a day. In China, where they’re allowed to have only one child, babies are bathed at least once a day. Why? A bathed baby means you’ve got your act together. “Moms want to be the best mom ever,” says David Mays, PharmD, director of Scientific Engagement for Johnson & Johnson. “A baby who looks clean and is well-groomed is a sign of good motherhood.” Thank goodness we don’t have to bathe babies that often in the U.S., where it’s more the cultural norm to bathe a baby once or twice a week.

 Still, when life gets mega messy and for help at bath time, J&J has just reintroduced its baby washcloths. These one-time use washcloths are made from a synthetic (not paper) material that’s designed to be gentle on a baby’s soft skin, but strong enough to hold up at bath time.

“The wash cloths are for heavy-duty clean up when moms needs an extra hand,” says Dr. Mays. Unlike a baby wipe, you need to water to activate them. The washcloths have a built-in cleansing agent that’s triggered with water to lather quickly. The washcloths comply with Johnson & Johnson’s No More Tears standard, which means the washcloths can be used around your baby’s eyes or nose without irritation. They’re designed to retain the essential oils and moisture that’s natural to baby’s skin. Harsh skincare and soap products, on the other hand, can strip away the barrier component of baby’s skin that holds water, to make it dry and itchy, which is an argument for not using adult soap and skincare products on your baby and for sharing your baby’s skincare products, including sunscreen. Why not? By the way, did you see this study in the Annals of Internal Medicine, about how applying sunscreen year round to skin that gets sun exposure can help prevent wrinkles?

Johnson’s Baby Washcloths are a soft and simple all-in-one product that retails for $4.99 at all major retailers. If you try them and like them, Like them on Facebook. FB is an easy way for manufacturers to offer discounts, coupons and other promotions.